About us

GRCHFaveIn a Nutshell was established in March 2008 by Sarah Dorey.

Sarah has nearly thirty years’ experience, working in the fields of information, research, knowledge and content management for marketing and branding consultancies.

Most recently, she spent ten years as Knowledge Manager at one of the world's leading global branding agencies, The Brand Union (formerly Enterprise IG) in London, providing support to more than twenty offices.

Sarah is supported by a virtual team of experienced researchers and brings them in to work on projects as necessary.


“I have worked with Sarah in a number of guises since 2002. We started as colleagues and after Sarah started her own business and went freelance in 2007, we continued to work together on a number of projects. Since starting my own business in early 2009, Sarah has become an invaluable member of my ‘virtual team’ - she is the very first person I would contact with any research, information or knowledge requirements. She is an absolute expert in her field, able to navigate any number of information sources to find the richest intelligence. Sarah’s level of experience and expertise enables her to work quickly, she can pick up a brief and run with it and always delivers much more than expected. She is innovative in her approach and thinks outside of the box. Sarah is a terrific team player and a rare asset on any project”,  Robin Kadrnka, Founder and Director, Brand Arkade

“I engaged Sarah on a market research project to assist in defining the brand proposition and identity direction for a new business. I was impressed with her commitment to the project and quality of the outputs. She has proved invaluable as 'extra brain power' and a knowledgeable sounding board on this project. I couldn't have done it without her!”, Sarah Orchard, owner, Orchard Marketing Associates

“I worked with Sarah for going on five years, whilst both she and I were at Enterprise IG, which became The Brand Union. In that time Sarah could always be relied upon for the difficult to find piece of information, the little voice that said 'Yes, I'll do that', the speed and accuracy with which things were then turned around. Above all, though, she was incredibly pro-active, always one step ahead of where you wanted to be. Thoroughly recommended", John Mathers, Managing Director, Holmes & Marchant and formerly CEO, The Brand Union

“I have known Sarah for over 10 years and she has always been a delight to work with. Above all, Sarah is curious - the most important characteristic of an Information/Knowledge Manager. She uses her curiosity to great effect when working for clients - providing all-important information and often discovering hidden insights. I would regard her as one of the very best in her profession - probing, comprehensive in her approach and entirely trustworthy. I would recommend her to anyone without hesitation”, Philip Hodson, independent branding consultant and former global client services director at The Brand Union

"Sarah has a broad understanding of clients’ businesses, branding issues and trends, as well as an excellent awareness of information sources and the ability to structure information in a logical and engaging manner. She is professional, positive, proactive and self-motivated. She has the capacity to communicate and negotiate with people at all levels and a propensity to take on new challenges. She was key in establishing The Brand Union’s global intranet and internal awards programme, as well as providing content for our digital communications (website and blogs). Sarah has been a mainstay of the company during her ten years with us and it has been a pleasure to work with her", Simon Bailey, formerly CEO, The Brand Union London office

For further recommendations see Sarah's LinkedIn profile. For Sarah's CV and full references, please contact us by e-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it .